Next to Advertisement, there is a Globalization trend going on in PR.

In September 2005, Atlantis Ltd. Istanbul, one of the largest independent advertising companies in Turkey established a new department: International Communication Services for PR, marketing, journalism and advertising.
This department delivers integrated communications, public relations and media services, including lobbying, both in the Turkish market as well as in the foreign markets. We do this through partnerships with PR and advertising companies throughout Europe and the Middle East.